Brabham might return

[pi314159]

According to several F1 news sites, the Brabham family considers a revival of the Brabham team.

http://motorsport.nextgen-auto.com/Brab ... 54383.html

http://www.motorsport-total.com/f1/news ... 23102.html

I've only found a french and a german site.

[Ferrim]

Autosport or it didn't happen.

Besides that, from what I've read in the French link, it doesn't look like they want to start a new team but more like they could give their name to an existing one (Caterham? Or maybe it's just an idea).

[FullMetalJack]

Autosport or it didn't happen.

Besides that, from what I've read in the French link, it doesn't look like they want to start a new team but more like they could give their name to an existing one (Caterham? Or maybe it's just an idea).

I really hope Caterham isn't renamed Brabham. It'll be as bad as Brabham's 1992 season was for the name.

[dr-baker]

According to several F1 news sites, the Brabham family considers a revival of the Brabham team.

http://motorsport.nextgen-auto.com/Brab ... 54383.html

I've only found a french and a german site.

Here is a translation that I just did of the French article:

F1 – Brabham could make a return to F1
This remains only a possibility for the moment

31st December 2012, 10:15 am, by D. Thys

The Brabham name almost returned to Formula 1 in 2009 when Formtech submitted an entry with the FIA under the Brabham name for the 2010 season, but the Brabham family were opposed to the use of their name and this project did not continue.

Today, the eventual return of the Brabham name to F1 is no longer a taboo subject for David Brabham, the son of triple world champion, Jack Brabham.

“At the moment, it’s a very delicate subject,” said David Brabham, Jack’s son. “But yes, there remains the possibility of seeing the Brabham name return to F1. At the current time, the situation is difficult behind the scenes about the rights over our name, but it’s 98% resolved, and when it’s completly cleared up, we would like to see what we could do.”

The Brabham F1 team competed in 394 Grands Prix between 1962 and 1992, scoring 35 victories, 4 Drivers’ Titles and 3 Constructors’ Titles.

So it looks unlikely for 2013 that there will be a Brabham F1 team, and it seems to infer about an F1 team rather than Matthew Brabham getting to F1...

[Onxy Wrecked]

Brabham returning to F1? I can't take this seriously yet, but it would be nice to see them back.

[mario]

According to several F1 news sites, the Brabham family considers a revival of the Brabham team.

http://motorsport.nextgen-auto.com/Brab ... 54383.html

I've only found a french and a german site.

Here is a translation that I just did of the French article:

F1 – Brabham could make a return to F1
This remains only a possibility for the moment

31st December 2012, 10:15 am, by D. Thys

The Brabham name almost returned to Formula 1 in 2009 when Formtech submitted an entry with the FIA under the Brabham name for the 2010 season, but the Brabham family were opposed to the use of their name and this project did not continue.

Today, the eventual return of the Brabham name to F1 is no longer a taboo subject for David Brabham, the son of triple world champion, Jack Brabham.

“At the moment, it’s a very delicate subject,” said David Brabham, Jack’s son. “But yes, there remains the possibility of seeing the Brabham name return to F1. At the current time, the situation is difficult behind the scenes about the rights over our name, but it’s 98% resolved, and when it’s completly cleared up, we would like to see what we could do.”

The Brabham F1 team competed in 394 Grands Prix between 1962 and 1992, scoring 35 victories, 4 Drivers’ Titles and 3 Constructors’ Titles.

So it looks unlikely for 2013 that there will be a Brabham F1 team, and it seems to infer about an F1 team rather than Matthew Brabham getting to F1...

Meanwhile, that article in the German press seems to suggest that the Brabham family seem to be coming to some sort of out of court agreement with Franz Hilmer, who had expressed an interest in using the Brabham name for a new entry into F1 a few years ago but ended up in a legal dispute with the Brabham family.

So, what this actually seems to mean is that, if somebody wished to enter a team under the name of Brabham, the Brabham family would be prepared to licence the Brabham marque to them. Of course, it is one thing to offer to licence the Brabham name and quite another for somebody to actually submit an entry for a modern "Brabham" team, so it sounds more like an exercise in tidying up some legal loose ends rather than a serious attempt to enter a new team.

[Boomstick]

Brabham BMW or (I'd much prefer) Brabham Alfa Romeo?

(I can dream can't I?)

Re-badge the Ferrari motors, Martini Paint Scheme, BHP Billition as the title sponsor tho mostly funded by Ferrari as a B-squad but based in England!

An ex Redbull Driver like Mark Webber (need a Aussie....mate) and who else but Nelson Priquet Jnr as number 2?

.....I really can dream can't I?

[Faustus]

Meanwhile, that article in the German press seems to suggest that the Brabham family seem to be coming to some sort of out of court agreement with Franz Hilmer, who had expressed an interest in using the Brabham name for a new entry into F1 a few years ago but ended up in a legal dispute with the Brabham family.

So, what this actually seems to mean is that, if somebody wished to enter a team under the name of Brabham, the Brabham family would be prepared to licence the Brabham marque to them. Of course, it is one thing to offer to licence the Brabham name and quite another for somebody to actually submit an entry for a modern "Brabham" team, so it sounds more like an exercise in tidying up some legal loose ends rather than a serious attempt to enter a new team.

The thing is that Brabham was never entered as 'Brabham' or 'Brabham Racing' or anything of the sort. It was always Motor Racing Developments, so it may have nothing to do with the Brabham family? The logo had the word Brabham on it, but that was it.

[mario]

Meanwhile, that article in the German press seems to suggest that the Brabham family seem to be coming to some sort of out of court agreement with Franz Hilmer, who had expressed an interest in using the Brabham name for a new entry into F1 a few years ago but ended up in a legal dispute with the Brabham family.

So, what this actually seems to mean is that, if somebody wished to enter a team under the name of Brabham, the Brabham family would be prepared to licence the Brabham marque to them. Of course, it is one thing to offer to licence the Brabham name and quite another for somebody to actually submit an entry for a modern "Brabham" team, so it sounds more like an exercise in tidying up some legal loose ends rather than a serious attempt to enter a new team.

The thing is that Brabham was never entered as 'Brabham' or 'Brabham Racing' or anything of the sort. It was always Motor Racing Developments, so it may have nothing to do with the Brabham family? The logo had the word Brabham on it, but that was it.

I thought that when the team competed in its very earliest incarnation, the official name used on the entry forms was "Brabham Racing Organisation" - you have to go back to the 1960's for that, though, with Motor Racing Developments being the official entrant from 1969 right through until the eventual demise of the original team. I agree, though, that Brabham was only really meant to refer to the cars rather than the team itself, so I was perhaps playing a little fast and loose with the semantics.
Unfortunately, since we are relying on the rough and ready translations that Google or similar programs provide, there is some ambiguity in the text, but I guess that they are suggesting that somebody might try to revive the marque/brand name of Brabham as a branding exercise, which is probably why the Brabham family are getting involved.

[dr-baker]

Unfortunately, since we are relying on the rough and ready translations that Google or similar programs provide, there is some ambiguity in the text, but I guess that they are suggesting that somebody might try to revive the marque/brand name of Brabham as a branding exercise, which is probably why the Brabham family are getting involved.

Excuse me, Mario, but the translation I provided is a translation that I did myself, without Google Translate or the like. It was simple to do - a short text with easy French (at least, it was easy for someone who had studied French to degree level, albeit graduated 7 years ago...).

[mario]

Unfortunately, since we are relying on the rough and ready translations that Google or similar programs provide, there is some ambiguity in the text, but I guess that they are suggesting that somebody might try to revive the marque/brand name of Brabham as a branding exercise, which is probably why the Brabham family are getting involved.

Excuse me, Mario, but the translation I provided is a translation that I did myself, without Google Translate or the like. It was simple to do - a short text with easy French (at least, it was easy for someone who had studied French to degree level, albeit graduated 7 years ago...).

Sorry, I didn't mean to imply any sort of slight on your post - I was referring to that German article rather than your translated French article, since I ran that through the Google translation program to see their take on the affair.

[AndreaModa]

Unfortunately, since we are relying on the rough and ready translations that Google or similar programs provide, there is some ambiguity in the text, but I guess that they are suggesting that somebody might try to revive the marque/brand name of Brabham as a branding exercise, which is probably why the Brabham family are getting involved.

Excuse me, Mario, but the translation I provided is a translation that I did myself, without Google Translate or the like. It was simple to do - a short text with easy French (at least, it was easy for someone who had studied French to degree level, albeit graduated 7 years ago...).

I will point out though that prior to your post dr-baker I'd already used Chrome to translate the page into English, and it produced by and large a similar version to that which you posted yourself.

[CoopsII]

In my opinion, despite enjoying the nostalgia of seeing names like Lotus or indeed Brabham appearing at F1 events, I think it would be healthier for teams to establish their own legendary credentials, rather than simply borrowing them from someone else. If the Brabham family were to assemble their own team to go racing then that would be fantastic. If the end result is someone like Caterham having the word 'Brabham' slapped all over their livery then its just a waste of time.

[AndreaModa]

In my opinion, despite enjoying the nostalgia of seeing names like Lotus or indeed Brabham appearing at F1 events, I think it would be healthier for teams to establish their own legendary credentials, rather than simply borrowing them from someone else. If the Brabham family were to assemble their own team to go racing then that would be fantastic. If the end result is someone like Caterham having the word 'Brabham' slapped all over their livery then its just a waste of time.

I completely agree. Part of the reason many people fondly recall seasons gone by is because of the famous names that were part of it all. New teams need to understand that they must create an identity of their own in order to achieve genuine recognition and success, and that takes time and dedication. Changing the team's name every other year is hopeless because for the casual fan there's no brand recollection there when they see Caterham or Marussia on the grid for the first time when they were competing as Lotus and Virgin the year before. For the teams and the sponsors involved with them that's a massive loss, and by piggy-backing on a name like Brabham, or the well-worn Lotus, it devalues the brand and denies the new team the opportunity to create their own identity.

[Katayamas cat]

This is interesting news. I don't think they would try to do any of that nostalgia rubbish by running the old Parmalat scheme as most fans would identify the blue and white scheme as a BMW or Williams, given that both teams run a blue/white livery in the last decade.

[mario]

In my opinion, despite enjoying the nostalgia of seeing names like Lotus or indeed Brabham appearing at F1 events, I think it would be healthier for teams to establish their own legendary credentials, rather than simply borrowing them from someone else. If the Brabham family were to assemble their own team to go racing then that would be fantastic. If the end result is someone like Caterham having the word 'Brabham' slapped all over their livery then its just a waste of time.

I completely agree. Part of the reason many people fondly recall seasons gone by is because of the famous names that were part of it all. New teams need to understand that they must create an identity of their own in order to achieve genuine recognition and success, and that takes time and dedication. Changing the team's name every other year is hopeless because for the casual fan there's no brand recollection there when they see Caterham or Marussia on the grid for the first time when they were competing as Lotus and Virgin the year before. For the teams and the sponsors involved with them that's a massive loss, and by piggy-backing on a name like Brabham, or the well-worn Lotus, it devalues the brand and denies the new team the opportunity to create their own identity.

Equally, for a casual fan the significance of the Brabham trademark or other similar outfits from that time is going to be pretty low - they'll probably wonder why they should be interested in the revival of a name from around 20 years ago - whilst the more active motorsport fans are mostly going to deride your attempts to cash in on the nostalgia value.

[nome66]

maybe they could enter and lure Parmalat or HP back into the F1 ring.
or is Williams still tied to HP?
i think the only Blue/White team should either be a BMW factory entry or Brabham.

[DemocalypseNow]

maybe they could enter and lure Parmalat or HP back into the F1 ring.
or is Williams still tied to HP?
i think the only Blue/White team should either be a BMW factory entry or Brabham.

Don't see how F1 is relevant to Hewlett Packard anymore, they've basically given up on selling to consumers are are aiming at big business customers instead. They should try to bring in one of the newer IT manufacturers like Asus instead.

[FMecha]

maybe they could enter and lure Parmalat or HP back into the F1 ring.
or is Williams still tied to HP?
i think the only Blue/White team should either be a BMW factory entry or Brabham.

Don't see how F1 is relevant to Hewlett Packard anymore, they've basically given up on selling to consumers are are aiming at big business customers instead. They should try to bring in one of the newer IT manufacturers like Asus instead.

Two "are"s makes the statement confusing. Also, I'm sure the new Parmalat have no interest in F1...

[mario]

maybe they could enter and lure Parmalat or HP back into the F1 ring.
or is Williams still tied to HP?
i think the only Blue/White team should either be a BMW factory entry or Brabham.

Don't see how F1 is relevant to Hewlett Packard anymore, they've basically given up on selling to consumers are are aiming at big business customers instead. They should try to bring in one of the newer IT manufacturers like Asus instead.

Two "are"s makes the statement confusing. Also, I'm sure the new Parmalat have no interest in F1...

I read it as "and are", which would make sense in the context of that sentence. In some ways, HP have been indirectly involved with F1 in recent years - they are now the owners of Autonomy, who were one of Mercedes's title sponsors in 2010, although given how it backfired horrifically ($9 billion written off after HP took a closer look at Autonomy's accounts), I doubt that HP will be splashing any cash around the world of F1 any time soon.

[f1andrea]

According to several F1 news sites, the Brabham family considers a revival of the Brabham team.

http://motorsport.nextgen-auto.com/Brab ... 54383.html

I've only found a french and a german site.

Here is a translation that I just did of the French article:

F1 – Brabham could make a return to F1
This remains only a possibility for the moment

31st December 2012, 10:15 am, by D. Thys

The Brabham name almost returned to Formula 1 in 2009 when Formtech submitted an entry with the FIA under the Brabham name for the 2010 season, but the Brabham family were opposed to the use of their name and this project did not continue.

Today, the eventual return of the Brabham name to F1 is no longer a taboo subject for David Brabham, the son of triple world champion, Jack Brabham.

“At the moment, it’s a very delicate subject,” said David Brabham, Jack’s son. “But yes, there remains the possibility of seeing the Brabham name return to F1. At the current time, the situation is difficult behind the scenes about the rights over our name, but it’s 98% resolved, and when it’s completly cleared up, we would like to see what we could do.”

The Brabham F1 team competed in 394 Grands Prix between 1962 and 1992, scoring 35 victories, 4 Drivers’ Titles and 3 Constructors’ Titles.

So it looks unlikely for 2013 that there will be a Brabham F1 team, and it seems to infer about an F1 team rather than Matthew Brabham getting to F1...

Meanwhile, that article in the German press seems to suggest that the Brabham family seem to be coming to some sort of out of court agreement with Franz Hilmer, who had expressed an interest in using the Brabham name for a new entry into F1 a few years ago but ended up in a legal dispute with the Brabham family.

So, what this actually seems to mean is that, if somebody wished to enter a team under the name of Brabham, the Brabham family would be prepared to licence the Brabham marque to them. Of course, it is one thing to offer to licence the Brabham name and quite another for somebody to actually submit an entry for a modern "Brabham" team, so it sounds more like an exercise in tidying up some legal loose ends rather than a serious attempt to enter a new team.

I agree with you ...

In my opinion, despite enjoying the nostalgia of seeing names like Lotus or indeed Brabham appearing at F1 events, I think it would be healthier for teams to establish their own legendary credentials, rather than simply borrowing them from someone else. If the Brabham family were to assemble their own team to go racing then that would be fantastic. If the end result is someone like Caterham having the word 'Brabham' slapped all over their livery then its just a waste of time.

...and also with you!!
Also the black and gold livery of Renault/Lotus and the 94' Williams livery in 2012 should have remained in the past.

Parmalat I'm pretty sure that never enter in F1 for the next few years

[Backmarker]

Tangentially related - Franz Hilmer is apparently going to enter a team into GP2 next season (I think that means for 2014, not 2013, though GP2 rejects Ocean Racing Technology are probably out of money). Will be interesting to see if he's able to use the Brabham name. Or maybe he'll revive Soopah Agurrrrri!

[RAK]

maybe they could enter and lure Parmalat or HP back into the F1 ring.
or is Williams still tied to HP?
i think the only Blue/White team should either be a BMW factory entry or Brabham.

Don't see how F1 is relevant to Hewlett Packard anymore, they've basically given up on selling to consumers are are aiming at big business customers instead. They should try to bring in one of the newer IT manufacturers like Asus instead.

Given that the consumer computing industry seems to be moving towards tablet and smartphone platforms with closed hardware and software, I wouldn't be surprised if we see more of the major PC manufacturers going towards business contracts for servers and the like. That sort of market would be more applicable to their pre-existing expertise than embedded-style smartphone/tablet OSes and hardware.

Equally, for a casual fan the significance of the Brabham trademark or other similar outfits from that time is going to be pretty low - they'll probably wonder why they should be interested in the revival of a name from around 20 years ago - whilst the more active motorsport fans are mostly going to deride your attempts to cash in on the nostalgia value.

Agreed. Some of the casual fans wouldn't even be old enough to remember Brabham's last season in Formula One. Having only seriously got into Formula One in the last three years, I wouldn't have even known that Brabham had existed before taking a greater interest in the history of the sport.

[Backmarker]

Agreed. Some of the casual fans wouldn't even be old enough to remember Brabham's last season in Formula One. Having only seriously got into Formula One in the last three years, I wouldn't have even known that Brabham had existed before taking a greater interest in the history of the sport.

When I was a child during the mid 90s, I couldn't believe that Tyrrell had won world championships.

[FullMetalJack]

maybe they could enter and lure Parmalat or HP back into the F1 ring.
or is Williams still tied to HP?
i think the only Blue/White team should either be a BMW factory entry or Brabham.

No, HP sponsored Renault in 2010.

[DanielPT]

Looks like the Brabham name is going nowhere since the family won a legal battle over the name as I don't think that will want to create a team under the Brabham banner again. Unless to help the third generation drivers.

[Backmarker]

Looks like the Brabham name is going nowhere since the family won a legal battle over the name as I don't think that will want to create a team under the Brabham banner again. Unless to help the third generation drivers.

They could always rent the name out to other teams, now they conclusively own it. They could even rent it out to Franz Hilmer for his GP2 outfit (assuming that he has bought Ocean Racing Technology).

[Myrvold]

Yup, this case was about something different afaik

[DanielPT]

Yup, this case was about something different afaik

I know it was. But still I don't see them wanting to do that. Not like this, having a glorious name trundling along at the back hopelessly. Again. Unless they see some proper cash, I just don't see it happen IMHO.