That's exactly what I'd have done in his situation.
In tangentially related news,
JayEmm suggests why Jaguar are in a hole and how they got there, while driving a 20-year-old X-Type. "It's not a real Jaaaaaaag, it's a Ford Mondeo in a Jaguar body", scream the critics. While the extensive reworking of the (admittedly very good) Mondeo underpinnings with a toned-down version of the S-Type styling was a much better job than GM did when rebadging the Opel Omega into the Cadillac Catera (with little more than a chip-cutter grille and a badge), the fact that everyone knew it was a
Ford underneath meant that buyer in Jaguar's section of the market didn't view it as special enough. BMW and Merc could move downmarket (i.e. the 1-series and A-class) to get big volume sales and retain their prestige status, but in JayEmm's reckoning, Jaguar is not and never should have been a brand designed to take on the 3-series / C-class market segment, let alone the one below, and Ford just couldn't get their heads round that. To them, large numbers of sales equals success, small sales equals failure, end of discussion - whereas Jaguar should only ever be competing with two Mercedes models, the S-class and the SL. Thus, eventually, Ford and Jaguar had to divorce because of this massive difference in philosophy.
Something JayEmm never mentioned was that there
was another brand that was once in the doomed British Leyland portfolio alongside Jaguar, and which could and should have been the one to do the job that Ford tried to make Jaguar do. It was also dreadfully mismanaged. And it is, or rather, was: Rover. Sir William Lyons kneecapped Rover in the 1970s because he thought the new models would tread on Jaguar's toes, and he wasn't going to have any of that. BL build quality saw off the rest of the bright future, the Triumph Acclaim and then its successor, the Rover-branded SD3, sealed Rover's fate as a brand popular with the over-50s rather than the young, thrusting executives who wanted a BMW. Of all sad words of tongue and pen, the saddest are these:
it might have been. And it could, and should, have been Jaguar at the top, competing with the Merc S and SL, while Rover took on the might of BMW in the sectors below, against the 3-series and 5-series. And, eventually, the 1-series. Of course, Rover and BMW became entwined in a way that spelled death for the former, but that's a rant for another day.
So now, in the present, Jaguar find themselves as the slow-selling part of Jaguar Land Rover, at a time where everyone wants an SUV, or so it seems, and from JLR they'll choose the Land Rover, a brand where it would once have been unthinkable that a model like the Evoque would ever be made (or that Victoria Beckham would be involved with the styling, even in the most inconsequential way). It seems that nailing their colours to the electric-only mast was the only route for potential survival for three reasons: (1) to differentiate themselves from Land Rover; (2) to be able to produce new models that would justify the high purchase price of EVs, and (3) to cater to what The Critical Drinker would call
"MODERN AUDIENCES!"
And, as JayEmm also pointed out, their model range is already aging and all these electric cars that will eventually fill the gaps aren't anywhere near ready yet. The chief problem, as far as Formula E is concerned, is that "win on Sunday, sell on Monday" doesn't quite work for them. For a start, it's "win on
Saturday, sell on Monday, if two days isn't too far to remember on a single-race weekend and another team doesn't win on Sunday in a double-header". Far worse is that they don't have anything
appropriate to sell on Monday. When Jaguar win in FE, what they really need to be able to sell is an electric F-Type... which they don't have. They can sell you a fatty, but nothing sporty. Porsche, on the other hand - who are also right up the sharp end now - will have a Taycan in the showroom that you can sign on the dotted line for, before anyone breaks for lunch. All right, so it's got four doors, but it's not the eyesore that the Panamera was, and if there's a safety car period in an FE race (which there usually will be), you can see it leading the field through the hideous amounts of debris that need sweeping away. Porsche can sell you a fatty as well, which some customers will opt for, but how many customers drove away in a new Taycan after a Werhlein or Da Costa win? No idea, but... some. Which is more than can be said for any Jaguar showroom.
I don't want to see JayEmm's prediction that Jaguar will be nothing more than a trim level for Land Rover. He gives Stellantis a verbal kicking as well for trying to crowbar the same type of cars into every one of their brands; why, he asks, does Maserati make SUVs when that should be Stellantis' brand that takes on the S and SL in the same way as Jaguar should be? All right, so Maserati couldn't sell an electric sports car the day after Max Not-Verstappen won in Jakarta - they don't have any electric cars at all, yet - but they don't need volume sales when there's Fiat 500s (both petrol and electric) leaving the factory by the hundreds of thousands. And amongst the Italian Stellantis brands there's a cautionary tale: it has been suggested than Lancia will become a trim level rather than a manufacturer sooner rather than later, despite the announcement that the brand is to be revived - and some would say that with the Zeta minivan in the mid-1990s, which was little more than a Fiat Ulysse with a Lancia grille, alcantara trim everywhere and a higher price tag, it's already happened once.
Mitch Evans can still win the FE title this year, and Jaguar can still be teams' champions. They might have to pin their hopes on Nick Cassidy and Envision doing the job for them, but it doesn't mean anywhere near as much in marketing terms to say "our drivetrain powered the FE champion team" than it does to say "WE WON" with the Jaguar logo visible all over the car. It's much more likely that Jake Dennis will take the drivers' title with Porsche power, though - he's got a good record at the rejectful Excel track.
I wonder what Sam Bird is going to make of this. He's biffed his team-mate off the track twice, and taken himself out in the process both times. It's cost Mitch and Jaguar a sackful of points. If anything, they should be leading both championships. And maybe, just maybe, failure to clean up in FE after Jaguar chose to bang the drum for electric cars to the exclusion of all else is what will kill the company. They must win, and one of their own drivers has prevented it from happening. But it seems that Sam may not have to care too much after all: according to The Race, he's signed for McLaren for next season, with Rene Rast - the driver who was McLaren's number one choice as soon as they'd announced their participation, making way. And yet, it's Rene who's scored McLaren's only podium. He's been given the Trulli treatment from 2004.
Elsewhere, Robin Frijns has jumped ship from the uncompetitive ABT Cupra and is going back to Envision, and in that car, he might even win again; Lucas di Grassi is staying for another year of pain with Mahindra, Oliver Rowland is looking for a comeback somewhere, and Adrien Tambay and Jehan Daruvala are in the running to be driver number 82 in the series.